July 2022
The Call of the Journey
Aété was born from our shared passion for travel . After seven years of expatriation in Canada , where we explored this fascinating country while leading a fast-paced life , something clicked. We felt the need to change our lives, to get out of our routine, to discover the world differently, without constraints of place or time.
So in July 2022 , we made a big decision that would change everything: adopt a nomadic lifestyle and transform our passion into a borderless adventure.
October 2022
The Revelation in Bali
In October 2022 , our adventure took a new turn: we set down our suitcases in Bali , an island of contrasts and infinite inspiration. From the moment we arrived, the desire to create a project that reflected us was there, but without a clear direction.
Then, after a few months of exploration, it was during an unforgettable day, lulled by the sound of the waves and the shade of the palm trees, that inspiration came to us: Aété had to see the light of day. A brand of eco-responsible clothing , designed for adventurous spirits, combining style, ethics and a passion for travel .
2023
A Brand That Makes Sense
We wanted to create more than just a fashion brand. Aété embodies a new way of consuming , where each piece becomes a true travel souvenir, both trendy and sustainable . Inspired by unique destinations , our collections invite you to discover the world differently .
But Aété is also a commitment: to travel while preserving the planet. Each collection is linked to a local environmental cause. For Bali, we support Sungai Watch , an association that fights against river pollution. 3% of sales are donated to them , for the protection of a precious ecosystem.
Beyond clothing, we want to bring together a community of responsible travelers , aware that each adventure can have a positive impact.
2024
“Aété: A Name, A Story”
Why Aété ? This name reflects our history and our vision of travel.
It first draws its origin from our initials: A for Ambre and T for Thibault . But beyond this personal connection, it is also inspired by the Japanese word “Aitai” , which expresses the desire to see, to discover and to love—a state of mind that perfectly matches our philosophy.
Finally, Aété symbolizes the meeting between cultures and the collection of authentic souvenirs throughout the destinations . An invitation to travel differently, with meaning and intention.
2025
Launch of the first collection
Bali was the first chapter of our journey, the starting point of a life on the move. It was therefore obvious that our first collection would bear its imprint.
Inspired by the vibrant energy of the island, the BALI collection was born. T-shirts and hoodies designed for nomadic spirits , thought of as traveling companions, between comfort, style and commitment.
But this is just the beginning. Other destinations, other stories, and other collections will enrich the Aété universe… always with the same ambition: to create clothing that invites escape and discovery while preserving the environment.